Developing communication strategy is a multi-step process that starts with listening – finding out the need, the desired outcome, potential risks and other dynamics that might affect the success of the campaign.
Listening and asking questions helps us identify the audience, craft the most appropriate messages, identify the most effective communication channels, and establish a timeline. Determining a method for measuring effectiveness completes the strategy development process.
With so many communication channels and messages vying for attention, the strategy you develop will be the key to your campaign’s efficiency, effectiveness, and overall success.
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